Shakers and Movers: October Leadership Highlightsand What They Signal for Revenue Cycle

Written By Jena Eggert

Leadership movement has always told a story.

It reflects organizational priorities, direction, and investment momentum across our healthcare Revenue Cycle CommUnity.

Over the past couple of years, our Shakers and Movers list has helped our community follow these changes and stay connected. And now, we are taking the next step.

Evolving from a List to a Meaningful Monthly Report

When we shared our first Shakers and Movers list in January 2024, it served exactly what our CommUnity needed at the time: a centralized place to see who was moving into new leadership roles.

It worked. It helped people reconnect. It guided introductions.
But our CommUnity has grown, and the need has grown with it.

Beginning this month, the Shakers and Movers list evolves into a monthly narrative article that provides:

  • Leadership updates

  • Market context

  • Revenue Cycle strategy signals

  • And bigger-picture meaning

No one needs another spreadsheet!
We need perspective.

And to be clear, the list isn’t being sunsetted with a marg!
It is becoming something more useful to everyone.

This monthly leadership article is now complimentary, no purchase required.

You all focus on leading, supporting teams, and advancing patient care.
We’ll continue supporting the connection.

October Leadership Highlights

  • Joseph Johnson, MBA, CHAM — Director of Patient Access, Children’s Healthcare of Atlanta

  • Ivan E Ortiz Marcano, MHA — Reimbursement Manager, UCLA Health

  • Kristopher Schragen — Supervisor, Epic Ambulatory Products, Orlando Health

  • Jessica Gordon, CRCR — Director, Health Information Management, Detroit Medical Center

  • Shantae Prince, MBA, CMS, LSSBB, APM — Director of Operations, Executive Health & Concierge Medicine, Emory Healthcare

  • Anthony Qualls, MBA, CHCIO, CDH-E — Regional Chief Information Officer, Great Lakes Region, AdventHealth

  • Dan Kendall — Vice President, Operations Strategy, LifeStance Health

  • Robbie Parrott — Chief Financial Officer, AMFM Healthcare

  • Guillermo Sanabia, MBA — President, Novant Health Charlotte Orthopedic Hospital and Vice President of Operations, Novant Health Presbyterian Medical Center

Additional Revenue Cycle Vice President announcements can be viewed in Becker’s Hospital Review.

Industry Direction and Market Momentum

The U.S. healthcare Revenue Cycle market continues to expand significantly. Recent analysis shows:

  • U.S. healthcare spending reached $58.56 billion in 2024

  • Projected to increase by $171.97 billion by 2034

  • With an expected Revenue Cycle market growth rate of 11.6 percent annually

This growth is driven by:

  • Rising patient volumes

  • Increasing administrative complexity

  • Investment in digital workflows

  • The accelerating need for automation and staff support

This is not theoretical.
It is real, and it is shaping staffing decisions, technology adoption, and leadership roles
— now.

Why Format Matters: SEO, Search Visibility, and AI Surfaceability

This new article format is also purpose-built for visibility.
When we publish structured, consistent, and insightful updates:

  • Google recognizes and ranks the content

  • The HUB becomes easier to find by providers and business partners

  • Search traffic increases organically

  • And AI platforms such as ChatGPT, Perplexity, and Gemini begin recommending The HUB as a trusted source

This matters because access increases opportunity.

More eyes → more awareness → more connection → more partnerships → more hiring
→ more collaboration → stronger community.

This format supports everyone.

RCR|HUB Jobs Board Relaunches November 7

We are excited to share the relaunch of the RCR|HUB Revenue Cycle Jobs Board in
partnership with CollabWORK.

Companies can now post open roles that integrate directly with their existing Applicant Tracking Systems.

Revenue Cycle professionals can explore opportunities across providers and business partners nationwide.

Visit rcrhub.com/jobboard on launch day to post or explore roles.

Together, We Continue

Leadership movement is more than job change.
It is directional change.
It is progress.
It is the story of where we are going next.

Thank you for being part of our RCM CommUnity that continues to support, connect, and uplift one another.

To share your organization’s leadership update:
Email info@rcrhub.com

The RCR|HUB Team

Reference Sources

Market Growth & Spending Projections
• Towards Healthcare – U.S. Healthcare Spending and RCM Market Projections
https://www.towardshealthcare.com/insights/us-healthcare-revenue-cycle-management-market-sizing

• Grand View Research – Revenue Cycle Management Market Size & Forecast
https://www.grandviewresearch.com/industry-analysis/us-revenue-cycle-management-rcm-market

• Waystar – Strategic Trends in Revenue Cycle Modernization
https://www.waystar.com/insights-resources/resources-page/report-top-6-trends-for-healthcare-revenue-cycle-2025/

Leadership Movement & Career Trend Signals
• Becker’s Hospital Review – Revenue Cycle Leadership Announcements
https://www.beckershospitalreview.com/hospital-executive-moves/

Automation & RCM Workflow Modernization Priorities
• Thoughtful.ai – RCM Strategy and Automation Adoption Trends
https://www.thoughtful.ai/blog/rcm-forecast-2025-key-trends-strategic-priorities-for-healthcare-leaders

• Definitive Healthcare – Revenue Cycle Modernization Outlook
https://www.definitivehc.com/blog/revenue-cycle-management-trends

Jena Eggert