By Jena Eggert
Founder & CEO, RCR|HUB | Editor-in-Chief, RCM Connections
A step-by-step guide for healthcare Revenue Cycle Management companies, Business Partners, hospitals, and health systems.
November 12, 2026 | RCM Connections | RCR|HUB
Your Company May Already Be in ChatGPT. But Have You Claimed It?
If someone asks ChatGPT to recommend a Revenue Cycle Management company, identify a denial management solution, or research patient access technology, could your business appear in the response?
Possibly. But here's another question: Who is managing the information ChatGPT has about your company?
On November 10, 2026, OpenAI introduced Businesses in ChatGPT, a new way for eligible companies to claim their business listings, manage information, and access insights about how people discover them through ChatGPT.
The feature is now broadly available to eligible businesses wherever ChatGPT is supported, subject to business type, location, and verification requirements.
At RCR|HUB, we've been following this development closely. On November 12, we completed our business claim submission and identity verification steps. We're sharing what we learned, including the questions we encountered, so our entire Revenue Cycle CommUnity can benefit.
And yes, we used ChatGPT to guide us through the process.
First, Should Your RCM Company Register?
Our recommendation: Yes, if your company is eligible.
Whether you're a national RCM organization, a specialized Business Partner, a healthcare consulting firm, or a hospital system, maintaining accurate information about your organization is increasingly important as AI becomes another way people research services and solutions.
Here are four reasons to consider claiming your business.
1. Help maintain accurate company information.
A claimed, verified business can submit updates to its company profile, including its website, description, category, and other supported information.
2. Understand how people discover your business.
Business Hub offers aggregated insights, including website mentions, clicks, and discovery topics, when sufficient data is available.
3. Prepare for evolving AI business features.
OpenAI is expanding business capabilities, including Business Agents for certain eligible companies. Registration is a foundational step, although Agent Builder has separate eligibility requirements.
4. Take an active role in your company's AI presence.
Instead of relying entirely on information gathered from third-party sources, businesses can provide current information directly through Business Hub.
Will registering improve your AI rankings?
Not necessarily.
Registering does not guarantee that ChatGPT will recommend your company, rank it higher, or send more visitors to your website.
ChatGPT can continue using other sources when answering questions. Business registration should complement, not replace, your website's SEO, structured data, accurate service descriptions, and AI discoverability strategy.
Before You Start: Have the Right Person and Information Ready
This may be the most important part of the process.
Don't assign the entire registration to someone who isn't authorized to represent your company.
OpenAI permits business owners and authorized representatives to claim listings. That doesn't mean the founder or CEO must personally complete every registration, but someone with the appropriate authority must be involved.
During RCR|HUB's registration, our founder completed the process and provided the requested corporate and personal verification information.
Our registration preparation checklist
ChatGPT account for the authorized representative
Exact legal business name
Public-facing company or DBA name
Employer Identification Number (EIN), if requested
Official business registration information
Business and physical addresses
Government-issued photo identification, if requested
Ability to complete facial identity verification, if requested
Access to the company's business phone, email, or website domain
Documentation establishing authority to represent the company, if requested
What we experienced: RCR|HUB operates under JER Marketing, Inc., an S corporation. We selected Entity during registration and provided our EIN, business addresses, driver's license scan, and facial identity verification.
Requirements can differ depending on the organization and verification method.
For security, submit sensitive information only through the official verification process. Never paste your EIN, driver's license, verification codes, or identity documents into an ordinary AI conversation.
Let ChatGPT Help You Register
Here's something we discovered firsthand: you don't have to figure out every step alone.
We used ChatGPT to explain registration questions, understand verification options, and guide us through the process.
Copy this prompt into ChatGPT before you begin:
I want to register and claim my company's listing in ChatGPT Business Hub. Please act as my step-by-step registration guide.
My company operates in the healthcare Revenue Cycle Management industry.
Help me prepare the necessary business information, determine the appropriate legal business type, understand the verification requirements, and navigate the registration process.
Ask me one question at a time and explain each step in plain language. Use current official OpenAI instructions, distinguish required steps from recommendations, and help me interpret screenshots if I encounter something unfamiliar.
Do not ask me to share sensitive personal identification, EINs, or verification codes in this chat.
Continue guiding me until my business claim has been submitted, and explain what remains before final approval.
AI can explain the process, but the authorized representative must complete the actual identity verification and submit the required information securely.
Step-by-Step: How to Register Your Company with ChatGPT
Step 1: Open ChatGPT Business Hub
Visit https://chatgpt.com/business-hub.
Sign in with the ChatGPT account you intend to use for managing your company.
Step 2: Search for Your Company
Search for your business name.
You may discover that ChatGPT already has a listing for your company.
That's what happened with RCR|HUB. Our existing listing appeared under the name
Revenue Cycle Resources- RCR|HUB.
If your company appears, select the correct listing and follow the instructions to claim it.
If it doesn't appear, eligible online businesses may be offered an option to add a new listing. Availability varies by business category.
Step 3: Choose Your Business Verification Method
OpenAI may offer verification using your business phone, business email, website domain, or another supported method.
RCR|HUB selected business phone verification.
We received a verification code and entered it through Business Hub.
If you select domain verification, you may need assistance from whoever manages your company's DNS records.
Step 4: Identify Your Legal Business Structure
During our registration, we encountered an important question:
Are you a sole proprietor or an entity?
RCR|HUB operates under JER Marketing, Inc., a corporation with an S corporation tax election. We selected Entity.
If your company is incorporated or organized as an LLC, you generally have a separate legal entity, even if the business is closely held.
Make sure the legal name you enter matches your official records.
Step 5: Complete Identity and Business Verification
This is where having the right person involved becomes essential.
Our process included:
Scanning a driver's license.
Completing facial identity verification.
Providing the company's EIN.
Providing business and physical addresses.
OpenAI uses Persona for identity verification. Depending on the registration path, identity verification may occur during the initial submission or after claim approval.
Completing identity verification does not automatically mean your business claim has been approved.
Step 6: Submit Your Claim
After completing the requested information, submit your claim.
RCR|HUB received confirmation that OpenAI had received our submission and was reviewing it.
OpenAI may email a decision or request additional information. Review times vary.
Step 7: Confirm Approval and Complete Any Remaining Verification
Once your business claim is approved, return to Business Hub.
If Persona identity verification remains incomplete, follow the instructions to finish it.
OpenAI requires approval of the relevant identity verification before you can publish business profile changes and access certain insights.
Step 8: Review and Optimize Your Business Profile
After approval, review the information that represents your company.
Pay particular attention to your:
Company name and public-facing brand
Website URL
Business description
Service categories
Logo and other supported profile details
Use specific, accurate language describing the services your company provides and the organizations it serves.
For example, an RCM Business Partners specializing in denial management should clearly explain its denial management services rather than relying solely on broad phrases such as
healthcare technology solutions.
OpenAI reviews profile updates, and changes may take time to appear.
What If You're a Large RCM Company or Healthcare System?
Not every company operates under a single brand or location.
Consider national RCM companies such as Omega Healthcare and R1 RCM, or healthcare organizations such as AdventHealth Orlando, NewYork-Presbyterian Weill Cornell Medical Center, and Methodist Hospital.
These organizations may have parent companies, operating brands, subsidiaries, and individual facilities.
One corporate claim does not automatically claim every related brand or location.
OpenAI currently manages distinct brands separately and does not provide centralized management across all brands and locations.
For larger organizations, we recommend involving the corporate digital strategy, marketing, or another authorized team to identify the correct listings and coordinate verification.
Organizations with an existing OpenAI Enterprise relationship may contact their OpenAI representative about supported claim processes.
What About ChatGPT Business Agents?
Business registration and Business Agent creation are separate features.
Business Agents allow eligible companies to provide a conversational experience where users can learn more about their offerings.
Currently, availability is limited to eligible U.S. e-commerce and online service businesses meeting OpenAI's additional requirements.
When RCR|HUB explored Agent Builder, we received a message explaining that the feature was not yet available for our business type.
That did not prevent us from submitting our business registration.
Companies should claim their eligible listings without assuming Agent Builder will immediately become available.
Frequently Asked Questions
Is ChatGPT business registration available to everyone?
It is broadly available to eligible businesses where ChatGPT is supported, and verification is available. Some business categories or locations may not qualify.
Does the CEO have to register the company?
No. The person must be an owner or authorized representative who can complete the necessary verification.
Do I need my EIN?
RCR|HUB was asked to provide one. Have your EIN available if applicable, but follow the requirements shown for your specific business.
Do I need a physical office?
Requirements vary by business type. Provide accurate business and physical address information when requested, and follow OpenAI's instructions for your circumstances.
Does registration cost money?
OpenAI does not require an advertising account or Enterprise agreement to claim an eligible business. Advertising and Business Agents are separate features.
Will my company receive a verified badge immediately?
No. OpenAI states that the verified badge appears after the required Persona verification is approved.
Will I be able to see exactly what people asked ChatGPT about my company?
No. Business Hub provides aggregated insights, not access to individual user conversations or prompts.
What if someone else has already claimed my business?
OpenAI provides a dispute ownership process within the business profile. Follow its verification instructions rather than creating a duplicate listing.
Can I claim every hospital in my health system at once?
Not currently through a single parent-company claim. Distinct brands and locations may require separate management.
Our Experience: RCR|HUB's Registration
On November 12, 2026, RCR|HUB completed the requested business claim and identity verification submission.
Our experience included identifying an existing listing, verifying our business phone, selecting the correct legal entity type, providing corporate information, and completing personal identity verification.
At the time of publication, our submission was under OpenAI review.
We'll continue updating this guide as we receive approval and explore the available Business Hub features.
The Bottom Line
Should your RCM company register with ChatGPT? We believe eligible companies should seriously consider it.
AI is becoming another place where healthcare organizations research solutions, compare services, and learn about potential Business Partners.
Taking responsibility for accurate business information is a sensible step, regardless of whether registration changes your visibility.
And if you need help navigating the process, use AI as your guide.
Get started: https://chatgpt.com/business-hub
RCR|HUB is an independent healthcare Revenue Cycle Management resource platform. This guide reflects our firsthand registration experience and publicly available OpenAI documentation.
Official references:
About the Author
Jena Eggert is the Founder and CEO of RCR|HUB and Editor-in-Chief of RCM Connections. She and her team are committed to keeping the Revenue Cycle Management CommUnity ahead of the curve through continued investment in technology, research, resources, and innovation.
At RCR|HUB, AI discoverability isn't just a conversation; it's work already underway. From optimizing 95 specialized Revenue Cycle categories to improving how Business Partners and their solutions are found through AI-powered search, the team continues to work to help companies become more visible and easier to discover.
Jena believes the RCM industry has spent enough time playing catch-up with technology. We've been there, done that. This time, we're doing our homework, investing in what's next, and bringing our CommUnity with us.