🏀 March Shakers & Movers: Leadership Changes Across Our Revenue Cycle CommUnity

March brings the kind of energy Revenue Cycle leaders know well: momentum, high stakes, and bold moves when it matters most. Inspired by NCAA March Madness, organizations across our Revenue Cycle CommUnity are making leadership changes that will shape strategy, financial performance, and operational excellence.

From C‑suite appointments to operational promotions and specialized roles, let’s take a look at who’s making moves and what it means for our RCM CommUnity.

🏀 From the Three-Point Line: Executive Leadership Shifts

The biggest plays often start at the top. Executive and finance leadership changes set the tone for how organizations invest in revenue cycle, technology, and performance improvement.

Recent moves include:

• Jon Alford, CFO of UW Medicine and VP for Medical Affairs at the University of Washington.

• Dr. Paul Krakovitz officially joined Cone Health as CEO.

• Dr. Anh Pham is taking on the role of Chief Medical Officer at CareMore Health.

• David Zaas is returning as CEO of Duke University Health System. (Duke, hmm, do they play basketball?)

• Lukas Iwanski is being promoted to CFO at Delray Medical Center.

These shifts highlight how financial performance, care delivery, and revenue integrity are increasingly linked. When new leaders step in, they often re-evaluate existing partnerships, revisit margin improvement strategies, and bring fresh perspectives to revenue cycle management.

🏀 Next to shoot: Revenue Cycle Leadership Moves

Notable moves this month:

• Chiffon Jenkins stepping into a VP role at Easterseals PORT Health.

• Vicky Asencio joining UCI Health in a key revenue cycle capacity.

• Peter Thompson stepping into a VP role at UF Health.

• Heather Holland taking on a leadership role at Archbold.

• Makia Harris joining Emory Healthcare.

• Ryanne Laurence stepping into a key access role at Stanford Medicine Children’s Health.

• Jen Lavoie joining Adventist Health.

Expect to see these leaders focus on automation, coding accuracy, denial prevention, and patient access, all areas where small improvements can translate into meaningful gains in revenue and efficiency.

Taking Three-Point Shots🏀 : Operational & Specialized Roles

These leaders influence workflows, analytics, and frontline performance.

Recent additions include:

• Lucy Kells joining Monument Health.

• Christopher Rushbrooke stepping into a coding leadership role at Mass General Brigham.

• Michael Gallagher joining Baptist Health in an operational capacity.

Starters Rising Through the Ranks

Not every move comes from an external hire. Internal promotions reflect investment in bench strength, institutional knowledge, and long-term leadership development.

Recent internal moves:

• Tiffani Ducote promoted at Ochsner Health.

• Traci Grimaudo stepping into a new leadership role at Nicklaus Children’s Health System.

When organizations build from within, they gain leaders who already understand the culture, processes, and pain points. That often leads to more stable, informed decision-making across Revenue Cycle.

What the Whiteboard Play Callers Are Seeing

Zooming out, this month’s leadership activity highlights three clear trends across revenue cycle management:

1. Revenue Cycle as a Strategic Priority
   Leadership roles related to RCM are expanding and gaining importance, with revenue cycle leaders more often reporting to CFOs, COOs, and system executives. Organizations are focusing on revenue integrity, access, and mid-cycle performance at the enterprise level.

2. Financial Performance Is Under the Microscope
   CFO and finance leadership moves underscore the pressure on margins, collections, and cost control. Health systems and medical groups are looking for ways to improve net revenue, reduce avoidable write-offs, and better manage contract performance and denials.

3. Coding, Denials, and Access Are Front and Center
   Organizations are investing in the areas where revenue is won or lost: accurate coding and documentation, proactive denial prevention, and streamlined patient access. Technology, analytics, and specialized partners are playing a growing role in these efforts.

This Matters to our RCM CommUnity

Every leadership change creates a ripple effect:

• New leaders reassess current vendors, technologies, and workflows.

• Teams re-evaluate performance benchmarks and KPIs.

• Opportunities open for new strategies, pilots, and partnerships.

For providers, this can mean fresh direction, new expectations, and renewed focus on revenue cycle performance. For business partners, it can signal new doors opening and the need to understand what these leaders value most.

Final thoughts as the clock winds down

As new leaders step up in March, one question becomes central: where do they go to see what’s working-and what’s not-across the entire Revenue Cycle CommUnity?

That’s where RCR|HUB comes in. The HUB gives revenue cycle and RCM leaders a place to:

• explore solutions across 95 revenue cycle categories,

• Stay informed on leadership movement and industry trends,

• See which partners, technologies, and strategies peers in similar roles are using.

All in one place, designed for providers first.

March Madness is all about momentum, timing, and taking the shot when the opportunity presents itself. Across our Revenue Cycle CommUnity, leaders are doing exactly that-stepping into new roles, making bold decisions, and reshaping how revenue cycle is managed within their organizations.

And as always, The HUB will be here to track it, support it, and connect it-so the CommUnity can keep making winning plays.

See you online! 

🏀 From this UK grad to our UK Wildcats Women's team #BBN, be the Cinderella! Hang a banner! xoxo j